Site updates: Refreshed the site with an improved design, updated information architecture, and content written for SEO visibility to enhance user experience and brand differentiation.
Brand: Complete rebrand from VT Appraisals to VT Valuations: a new VTV monogram, wordmark, and visual identity.
Design: Ground-up rebuild of a site last updated in 2009, with a wireframe-first structure, modern design built around real property photography, and a streamlined appraisal request flow.
Visibility: SEO foundation with structured data, a fresh Google Business Profile, Analytics, and Search Console, plus content structured so AI assistants can read and recommend the practice.
Design: To feature the transformative educational program, built a new site from the ground up, including design, information architecture, and user experience, to improve engagement and usability.
Support: Provided ongoing monthly maintenance, hosting, and security monitoring to ensure peak performance and protection.
Design: Develop and execute digital marketing strategies, creating motion and static assets that drive engagement and support brand growth.
Paid Media: Plan, create, and optimize Meta ad campaigns with ongoing performance monitoring, spend management, and detailed analytics to drive site traffic and generate leads.
